The Alaska Fisheries Marketing Board and Alaskan Airlines have gone into a joint venture to promote the sale of fresh seafood from Alaska. Essentially, the plane is a flying billboard for fresh Alaskan seafood.

Alaska Airlines paid for $75,000 of the paint job. The total cost was in the range of $300,000. The remainder of the tab was picked up by American taxpayers.

Alaska Airlines Salmon-Thirty-Salmon Boeing 737-400