Pilots helping pilots
View over 100 airline profilesAdd to Google



Welcome to the Airline Pilot Central Forums.

You are currently viewing our boards as a guest which gives you limited access to view most discussions and access our other features. If you're a working pilot, please join our free community and you will have access to post topics, communicate privately with other members (PM), and access many other special features. Registration is fast, simple and absolutely free so please, join our community today!

If you don't want to register (or not a working pilot), you can still use the Google search box in the upper left of this screen to search all forum posts!

Go Back   Airline Pilot Central Forums > Airline Pilot Forums > Major
Register FAQ Members List Calendar Mark Forums Read


Major Legacy, National, LCC

Reply
 
LinkBack Thread Tools Display Modes
Old 03-24-2008, 08:15 PM   #1 (permalink)
Moderator and Mom
 
Joined APC: May 2006
Position: C-172
Posts: 2,985
Default Deltalina's New Safety Video

There must be something wrong with me because I watched this safety video several times. I was mesmerized by her finger wagging at me telling me there's no smoking on Delta flights. The captain looked a little uncomfortable though. Wonder why?

Quote:
From Associated Press:

ATLANTA — Before YouTube, Katherine Lee was just another pretty flight attendant who worked for the nation's third-largest airline.

In April, up to 80 million Delta Air Lines passengers worldwide will know her as the face of Delta's newest safety video, in which Lee walks fliers through government-mandated safety instructions with a smile and a naughty-looking wag of the finger.

The video — which you can see at http://youtube.com/watch?v=MgpzUo_kbFY — generated a buzz after being posted on the Atlanta-based airline's corporate blog and YouTube. Admirers have nicknamed Lee "Deltalina," a reference to Angelina Jolie, whom they say she resembles.

"The main focus is to get our customers' attention and make sure they know what to do in the event of an emergency ... adding bits of humor and unexpected twists to something pretty standard," says Chris Babb, a Delta product manager in charge of producing the video.

Along with mandatory Federal Aviation Administration safety instructions (seat belts, oxygen masks and the like), the video has a driving beat on the soundtrack and in one spot includes a computerized sparkle on the teeth of a male flight attendant demonstrating a life vest.

There's also the finger wag — halfway through the ½-minute video, Lee playfully wags a long finger at the camera while instructing that "Smoking ... is not allowed, on any Delta flight."

"I hope they are holding classes for all ... FAs (flight attendants) on how to do the finger-wag," one viewer wrote on the Internet airline forum FlyerTalk.

Every few years, airlines typically refresh safety videos, which may be used in place of having crew members perform a safety demonstration on a flight. Babb said the airline considered many different styles of videos, including a popular animated safety video by Virgin Atlantic, but in the end opted to have a version in which a Delta employee spoke directly to the audience.

Deborah Cohn, associate professor of marketing at Touro College in New York, said Delta's video may have more staying power with passengers than regular airline safety videos but thought the video's "edgy" music, could make passengers jittery.

"It really captures your attention — the woman in the video is beautiful and you can't take your eyes off her," she said.

David Stempler, president of the passenger advocacy group Air Travelers Association, said "anything to make it more lively is going to get passengers' attention."
vagabond is offline   Reply With Quote
Old 03-24-2008, 08:26 PM   #2 (permalink)
Gets Weekends Off
 
dannolars's Avatar
 
Joined APC: Jul 2007
Position: C-17 bunk/in the kiddie pool
Posts: 216
Default

I saw this on my Comcast News. Yes, I also had to watch it a couple of times. I have to say, it was one of the first times I actually paid attention. How weak am I?
__________________
"Life is tough, it's even tougher if you're stupid"
dannolars is offline   Reply With Quote
Old 03-24-2008, 08:55 PM   #3 (permalink)
Gets Weekends Off
 
Joined APC: Jan 2007
Position: 73NB, soon to be DC9B:)
Posts: 334
Default

Some airline doesn't care much about how their employee look, but that isn't how we work around here... I'm surprised we didn't find a southern belle to do the demo.

Now if we can get a good looking female CA to do the preface, that'd be cool!
rvr350 is offline   Reply With Quote
Old 03-24-2008, 09:33 PM   #4 (permalink)
Gets Weekends Off
 
Joined APC: Oct 2005
Position: ERJ CA
Posts: 116
Default

Quote:
Originally Posted by rvr350 View Post
Now if we can get a good looking female CA to do the preface, that'd be cool!
If I recall, USAir used to have one in the 90s, a pretty cute blonde that welcomed us aboard.

Of course we all can't forget Continental's around 2000/2001 or so. Right after Gordo's speech, you had that lovely lady with the "napkin" and "Peter Pan hat." She was quite infamous if memory serves.
EMBFlyer is offline   Reply With Quote
Old 03-24-2008, 09:54 PM   #5 (permalink)
Gets Weekends Off
 
FlyJSH's Avatar
 
Joined APC: Feb 2006
Position: Assistant Puddle Jumper
Posts: 700
Default

Quote:
Originally Posted by vagabond View Post
I was mesmerized by her finger wagging at me telling me there's no smoking on Delta flights.
I, too, was mesmerized...... though I doubt for the same reason.


"ohhh, I have been a very bad boy!"
__________________
We got the union, now we've Got To Work!
FlyJSH is offline   Reply With Quote
Old 03-24-2008, 10:18 PM   #6 (permalink)
Gets Weekends Off
 
Joined APC: Jan 2007
Position: 73NB, soon to be DC9B:)
Posts: 334
Default

Quote:
Originally Posted by FlyJSH View Post
I, too, was mesmerized...... though I doubt for the same reason.


"ohhh, I have been a very bad boy!"
One more reason why they don't install screens to show the safety demo in the bathrooms
rvr350 is offline   Reply With Quote
Old 03-25-2008, 04:37 AM   #7 (permalink)
Line Holder
 
Box Office's Avatar
 
Joined APC: Sep 2007
Position: 7ER FO
Posts: 98
Default

Too funny.
She is one of the flight attendents they used to teach some of our classes during Indoc...I must say they boys paid much more attention than they would have with BB teaching the class. No offense intended to BB.
I also must say I feel they could have done a better job with choosing the Captain. Come on he's only mildly attractive, not up to the bombshell level of the FA. Hook the sisters up with some eye candy too!
__________________
This ain't no cockpit boys....
Box Office is offline   Reply With Quote
Old 03-25-2008, 05:05 AM   #8 (permalink)
Gets Weekends Off
 
Joined APC: Mar 2005
Position: B737 CA
Posts: 796
Default

All I saw was huge lips moving...................... And the CA making the opening announcement..........yeah, right???? We cut our announcement down to around two minutes because the passengers never pay attention and it was way too long. Can you imagine now having to do that announcement in spanish too? It'll be almost NINE minutes long!!! I can see the delays at the end of the runway already. This is going to be interesting.
ewrbasedpilot is offline   Reply With Quote
Old 03-25-2008, 05:58 AM   #9 (permalink)
Gets Weekends Off
 
DYNASTY HVY's Avatar
 
Joined APC: Feb 2008
Position: Left seat loonie spotter
Posts: 846
Default

Now how about working on some good inflight service!Then well be getting somewhere.
Doh!
DYNASTY HVY is offline   Reply With Quote
Old 03-25-2008, 06:52 AM   #10 (permalink)
Looking for a laugh
 
Joined APC: Feb 2008
Posts: 736
Default

Quote:
Originally Posted by Box Office View Post
I also must say I feel they could have done a better job with choosing the Captain. Come on he's only mildly attractive, not up to the bombshell level of the FA. Hook the sisters up with some eye candy too!
That's "Popeye" Doyle. He's the Atlanta Chief Pilot. What, men in somewhat powerful positions don't do it for you?
Justdoinmyjob is offline   Reply With Quote
Reply



Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
Airlines, Pilots Say Safety Plan in Jeopardy NotTooBad Major 20 02-21-2008 06:56 PM
Judge rules on Comair reports, interesting read for all pilots. Pantera Regional 1 02-21-2008 10:27 AM
Pilot Machismo and Safety vagabond Hangar Talk 5 11-21-2007 12:44 PM
Safety Pilot Time Logging moelost Flight Training 3 11-15-2007 02:32 PM
Google accepting home video uploads Flea Bite Tech Corner 0 04-13-2005 11:38 PM


All times are GMT -8. The time now is 04:32 AM.


Copyright ©2000 - 2007 DreamLaunch Media Ltd

Search Engine Optimization by vBSEO 3.2.0 RC7