Since AMR's plan is to cease using the American Connection brand, and make all contractors fly as American Eagle, they need a name change. AMR also still plans to dump Eagle so they can go it alone. They will need a different name to bid flying from US, DL, UA, B6 and others.
Supposedly Skywest and their xJ subsidiary have already been awarded an ASA to fly as American Eagle, in Eagles colors.
A new low for the regional industry. Not only will they impersonate mainlines; now they'll impersonate other regionals.
Actually, this is the foot in the door for them to outsource mainline brands to other operators. If all it takes is a corporate name change to outsource the brand we're all in trouble. AMR us saying the Eagle brand is theirs to use and license as they see fit; just like they license it for t-shirts and baseball hats. So, next they will create AMR Air and AMR ground services. They can transfer all employees to one of the two companies. Now none of the employees work for AA; and AA becomes a brand they can license. So, places like Skywest and Republic will fly A320's and 73's with American Airlines on the side... and a small Operated By logo near the door.
Everybody complains if commuters getting jets 25 years ago being the camel nose into the tent. Well, here is the next greatest threat. The brand isn't ours; it's theirs. Our contracts all say flying on behalf of the company, not all flying on behalf of the AA brand.
APA hasn't addressed it, and the Eagle ALPA union isn't fighting it even though its happening to them first. The major pilot unions need to realize this is where the next threat to our jobs will come from. Yep, you can do all flying on behalf of the company; but your company is AMR flight Services staffing company; not American Airlines.
Look at all the AA stations where all the staff has been layed off and offered their same jobs at AMR Eagle Ground Services. It's headed our way next.