Proof that if you build it, they will come
Alaska Airlines and JetBlue Airways Continue to Rank Highest in Their Respective Segments
J.D. Power 2015 North America Airline Satisfaction Study
Alaska Airlines Mileage Plan Ranks Highest in Overall Customer Satisfaction With Airline Loyalty/Rewards Programs for Second Consecutive Year
J.D. Power 2015 Airline Loyalty/Rewards Program Satisfaction Report