In other news it's nice to see TW hasn't lost his charm in trying to goad everyone into buying hats. That little blurb in the FOU was kind of patronising. If you want us to wear hats then buy them for us. Until then I am not wasting my money on them.
This whole BS about presenting a unified image over a hat is a joke. Adding the hat won't help. If you want to get serious then they'd have to get rid of the leather jackets, sweaters, and overcoats to have a single uniform across the airline. We don't have a history with the hat. Delta does.
/Rant