For a few bucks at Walmart, one can buy a watch that keeps time with the atomic clock, works anywhere in the world, lasts a long time, and is easily replaced. It displays multiple time zones, comes with stopwatch, alarm and timer features, and it's digital and can display several times at once, along with plenty of other information.
I'd have no use for a rolex if it were given me, and would never buy one.
Being given a rolex was hardly a high water mark for pilots.