Originally Posted by
Ordie17
This is my biased opinion talking, but we're on too similar a path with AS/HA for it to not make sense. SWA barely wants to do assigned seating.
^^^This^^^ It’s only a matter of time before AS/HA/B6 merge (if F9/NK merge). It may also be dependent on the next administration

, and of course the C-Suite ego’s on which brand name survives/rules. But I have a feeling the B6 C-Suite would be forced to take a back seat to AS leadership.
The only wildcard might be for a couple of activist investors to force a WN/B6 merger to force B6 to larger scale, and bring WN into the next level of premium offerings, trans-Atlantic, and fleet diversity with all of Boeing’s issues.
Will be an interesting few years to say the least.