I was amazed from the get-go at the business models of all the wanna-be air-taxi services...as little as they are, VLJs are glass turbojets. I never understood how they though they were going to afford real turbojet PICs based on the revenue potential of those things.
I always suspected that they assumed they would be able to raid the flight schools for cheap labor.
$200/day sounds about right...but I wouldn't pay for training on VLJ