Anything over 300 or so and you are just buying jewelry and a huge ad budget.
A watch is important to me outside the plane for finding the local time and date after crossing eight time zones and sleeping in ten different beds. The newer models even update through an atomic clock radio signal. Casio, Seiko and Citizen are the best for the money.
I like hands for easy readability and the ability to quickly change to local time using the pushers vice the crown.