People!!!! You are all getting your knickers in a twist for no reason. Family has been trying to get off the ground for years with the same marketing and recruiting hype? Do you know why they haven't succeeded? Because the general public, both consumers, and pilots alike know a scam.
Pilots remember, gosh I can't remember the name of the startup carrier in Florida, but those desparate for a job paid good money to get what??? NOTHING!!! With that being said I doubt Family will ever be an airline.