Opportunity Cost - AA vs UAL?
#103
It is a disastrous summer operation, Ill give you that, but out of business? It could happen, but I don't put it as likely at all. With that said, I am trying to pay my house off in the next 8 years as well as have a $50k emergency fund. If they go out of business after that, I can get by on a lower paying local job, or transition airlines hopefully.
#104
#105
Gets Weekends Off
Joined APC: Mar 2014
Posts: 3,093
United was a rudderless ship for years. A new CEO turned the place around. And AA tactics.
#106
Gets Weekends Off
Joined APC: Mar 2014
Posts: 3,093
It is a disastrous summer operation, Ill give you that, but out of business? It could happen, but I don't put it as likely at all. With that said, I am trying to pay my house off in the next 8 years as well as have a $50k emergency fund. If they go out of business after that, I can get by on a lower paying local job, or transition airlines hopefully.
#107
#109
Gets Weekends Off
Joined APC: Jul 2006
Posts: 2,889
Re: IFE
It’s not about whether pax actually use the IFE screens or not.
It has everything to do with brand value and presence.
When people step on a Delta plane they feel like they are flying on a classy airline. New interiors. LED lighting. IFE screens. Embroidered logo in the head rests. Etc, etc. combined with overall good service, that kind of stuff eventually translates to folks paying a premium to fly on Delta, and it is happening according to their latest press release. They have invested heavily in that area and it is paying off.
Conversely, when they step on an AA plane they may notice it’s a new plane but that’s it. No screens, etc. Everything looks cheap. Their impression is, “budget airline.” And it shows in our ratings and morale.
Remember a Gordon Bethune’s famous quote, “You can make a cheese pizza so cheap that nobody will eat it?” That is AA’s motto today.
Brand presence is Delta’s name of the game. It works.
It’s not about whether pax actually use the IFE screens or not.
It has everything to do with brand value and presence.
When people step on a Delta plane they feel like they are flying on a classy airline. New interiors. LED lighting. IFE screens. Embroidered logo in the head rests. Etc, etc. combined with overall good service, that kind of stuff eventually translates to folks paying a premium to fly on Delta, and it is happening according to their latest press release. They have invested heavily in that area and it is paying off.
Conversely, when they step on an AA plane they may notice it’s a new plane but that’s it. No screens, etc. Everything looks cheap. Their impression is, “budget airline.” And it shows in our ratings and morale.
Remember a Gordon Bethune’s famous quote, “You can make a cheese pizza so cheap that nobody will eat it?” That is AA’s motto today.
Brand presence is Delta’s name of the game. It works.
#110
Line Holder
Joined APC: Jan 2018
Position: 737 FO
Posts: 56
Re: IFE
It’s not about whether pax actually use the IFE screens or not.
It has everything to do with brand value and presence.
When people step on a Delta plane they feel like they are flying on a classy airline. New interiors. LED lighting. IFE screens. Embroidered logo in the head rests. Etc, etc. combined with overall good service, that kind of stuff eventually translates to folks paying a premium to fly on Delta, and it is happening according to their latest press release. They have invested heavily in that area and it is paying off.
Conversely, when they step on an AA plane they may notice it’s a new plane but that’s it. No screens, etc. Everything looks cheap. Their impression is, “budget airline.” And it shows in our ratings and morale.
Remember a Gordon Bethune’s famous quote, “You can make a cheese pizza so cheap that nobody will eat it?” That is AA’s motto today.
Brand presence is Delta’s name of the game. It works.
It’s not about whether pax actually use the IFE screens or not.
It has everything to do with brand value and presence.
When people step on a Delta plane they feel like they are flying on a classy airline. New interiors. LED lighting. IFE screens. Embroidered logo in the head rests. Etc, etc. combined with overall good service, that kind of stuff eventually translates to folks paying a premium to fly on Delta, and it is happening according to their latest press release. They have invested heavily in that area and it is paying off.
Conversely, when they step on an AA plane they may notice it’s a new plane but that’s it. No screens, etc. Everything looks cheap. Their impression is, “budget airline.” And it shows in our ratings and morale.
Remember a Gordon Bethune’s famous quote, “You can make a cheese pizza so cheap that nobody will eat it?” That is AA’s motto today.
Brand presence is Delta’s name of the game. It works.
Everything feels so cheesy.
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