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I agree, the new scheme with the classic AA tail looks odd. But the new scheme is just plain bad.... Lose, lose Me thinks....
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The old polished airframe with the AA on the tail will always be my favorite but since the planes have to be painted the one with the flag is much better then the other one. The other one is two different logos on one plane....makes no sense. And now that I've seen the new a lot it's grown on me. Definitely stands out and is unique. Could be worse...we could have the UA/CAL one:)
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The new tail is hideous. Classic all the way.
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Originally Posted by CanoePilot
(Post 1541079)
What about this?
For the record my vote is to keep the flag, the proposed one looks boring. I voted for the new tail, time to move forward. |
My marketing background suggests the proposed tail is a horrendous identity crisis. New logo on the fuselage and old logo on the tail. Bad for consumer brand recognition.
I don't have a dog in the fight, but my vote would be on the current flag option. |
As thrilled as everyone is to have the ability to debate the great debate of what livery the airplanes should wear. This is a glimpse into the insight of the incoming management.
How much did Horton pay for the new marketing scheme/branding/livery? How much is US going to pay to come up with something new. From the looks of it. It was pretty much the cost of a sandwich for someone to photoshop the old AA onto the tail, and a bad job at that. So instead of saying, we are going to make a mark and do this right, they come out with some cheesy deal, and everyone feels warm and giddy because they get to click to vote. Wasn't the current US scheme hatched basically for free by someone at HQ with some extra time on their hands? Shades of things to come... |
Originally Posted by crzipilot
(Post 1541177)
As thrilled as everyone is to have the ability to debate the great debate of what livery the airplanes should wear. This is a glimpse into the insight of the incoming management.
How much did Horton pay for the new marketing scheme/branding/livery? How much is US going to pay to come up with something new. From the looks of it. It was pretty much the cost of a sandwich for someone to photoshop the old AA onto the tail, and a bad job at that. So instead of saying, we are going to make a mark and do this right, they come out with some cheesy deal, and everyone feels warm and giddy because they get to click to vote. Wasn't the current US scheme hatched basically for free by someone at HQ with some extra time on their hands? Shades of things to come... |
new livery stinks. grows on you like mold. logo stinks. all those millions on a advertising agency just to get euro trash in gray. put up pictures of all oneworld members and look at the livery. AA's ad agency should be sued for using someone else s intellectual property. if you can call it that.
Go with the US livery. |
If WE had a choice, a NEW livery from scratch. But given the current choice, I vote for the Classic tail. Cheaper to maintain and obvious brand recognition. Besides in a few years from now, when AA is making money, a whole different livery will most likely emerge.
In the mean time, get rid of that hideous CUBANA look alike tail!! |
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