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View Full Version : Airbus to rebrand C-Series

04-28-2018, 11:27 AM
Airbus SE plans to cap its takeover of the Bombardier Inc. C Series jetliner by scrapping the Canadian planeís 14-year-old branding, people familiar with the plan said.

Among the names under consideration for a plane in which Bombardier invested more than $6 billion is ďA200,Ē according to the people, who asked not to be identified as no decision has been made. The designations A210 and A230 would be applied to the CS100 and CS300 variants, respectively.

Rebranding the jet, which would slot in below Airbusís A320-family narrow-bodies, would help fold it into the European companyís lineup and provide some reassurance to potential buyers about its long-term future, the people said. The change is likely to be announced soon after the purchase of a controlling stake closes, potentially in time for the Farnborough Air Show in July.


04-28-2018, 08:05 PM
Thatís actually a smart marketing move. Bombardier will always have the regional stigma associated with it that would have affected the future orders of the airframe.

04-29-2018, 04:56 AM
Should name it the BD-88, BD for BombarDier, and 88% for the discount.

04-29-2018, 05:05 AM
Should name it the BD-88, BD for BombarDier, and 88% for the discount.

Then people can call it the "Bad Dog."