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View Full Version : Amazon is going gold in september


flyfranz
09-05-2018, 03:05 PM
As father of a child with leukemia, this is absolutely huge.
Thank you amazon!!

https://www.acco.org/blog/largest-childhood-cancer-icon-ever/


Reactivity
09-05-2018, 05:16 PM
As father of a child with leukemia, this is absolutely huge.
Thank you amazon!!

https://www.acco.org/blog/largest-childhood-cancer-icon-ever/

So that's what the new paint job is about. I saw that one in Seattle recently, but from the other side, which still says "Prime Air", but in gold letters.

JackStraw
09-05-2018, 05:57 PM
How does a paint job help anyone with cancer? They are worth $1 trillion and only donated $10,000. That’s pathetic.


thesandbox
09-05-2018, 06:44 PM
//////// this \\\\\\\\

Reactivity
09-05-2018, 06:48 PM
How does a paint job help anyone with cancer? They are worth $1 trillion and only donated $10,000. That’s pathetic.

To answer your question: It doesn't. It just shows that they care really hard.

To your comment: Who are you to decide how much a company should donate toward anything? They could have donated nothing and you never would have given it a second thought, never wondered, "Why didn't Amazon donate to X cause today?"

727CA
09-05-2018, 06:52 PM
I think it great. No matter how much they donate. You still have your haters

dynap09
09-05-2018, 07:28 PM
Nonprofits doing brand promotion will sometimes value something like this for more than the cash donation value. Ie, if Amazon were to put Go Gold® on a bunch of their boxes, or a big go gold symbol on a plane and get earned media, that's valuable. Notice the R, this is a registered trademark to this nonprofit not just a slogan to fight cancer. The nonprofit may hope to use this brand to generate fee income over a longer time frame - so they need to try to make people aware of it in the first place to get the brand going.

If you are seeing it here as earned media (not a sponsored post) expect to see a lot more "go gold" showing up in the normal news (free marketing) in future - probably a big push about to happen - the plan is working!

The AARP is probably one of the better brand marketers, they did $880 million last year for the use of their logo's alone to give you an idea of how valuable building a nonprofit brand can be. Not tons of money but not chump change.

flyfranz
09-06-2018, 05:46 AM
The $10,000 donation was a STEM toy donation to a local hospital. They are doing another 10 hospitals this month. ACCO actually got $250,000. But the amount doesn’t matter. They are shining a light on the problem. Right now, of all the money collected, less than 4% goes to childhood cancer research.
That needs to change!!!!

Again, thank you Amazon!!!

Reactivity
09-06-2018, 08:38 AM
I think it great. No matter how much they donate. You still have your haters

Dude - they're still not buying you. Lose the bag tag.



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