Amazon is going gold in september
#2
Gets Weekends Off
Joined APC: Jun 2006
Position: Left, right & center
Posts: 764
As father of a child with leukemia, this is absolutely huge.
Thank you amazon!!
https://www.acco.org/blog/largest-ch...cer-icon-ever/
Thank you amazon!!
https://www.acco.org/blog/largest-ch...cer-icon-ever/
#5
Gets Weekends Off
Joined APC: Jun 2006
Position: Left, right & center
Posts: 764
To your comment: Who are you to decide how much a company should donate toward anything? They could have donated nothing and you never would have given it a second thought, never wondered, "Why didn't Amazon donate to X cause today?"
#7
Gets Weekends Off
Joined APC: Dec 2011
Posts: 224
Nonprofits doing brand promotion will sometimes value something like this for more than the cash donation value. Ie, if Amazon were to put Go Gold® on a bunch of their boxes, or a big go gold symbol on a plane and get earned media, that's valuable. Notice the R, this is a registered trademark to this nonprofit not just a slogan to fight cancer. The nonprofit may hope to use this brand to generate fee income over a longer time frame - so they need to try to make people aware of it in the first place to get the brand going.
If you are seeing it here as earned media (not a sponsored post) expect to see a lot more "go gold" showing up in the normal news (free marketing) in future - probably a big push about to happen - the plan is working!
The AARP is probably one of the better brand marketers, they did $880 million last year for the use of their logo's alone to give you an idea of how valuable building a nonprofit brand can be. Not tons of money but not chump change.
If you are seeing it here as earned media (not a sponsored post) expect to see a lot more "go gold" showing up in the normal news (free marketing) in future - probably a big push about to happen - the plan is working!
The AARP is probably one of the better brand marketers, they did $880 million last year for the use of their logo's alone to give you an idea of how valuable building a nonprofit brand can be. Not tons of money but not chump change.
#8
Line Holder
Thread Starter
Joined APC: May 2016
Posts: 26
The $10,000 donation was a STEM toy donation to a local hospital. They are doing another 10 hospitals this month. ACCO actually got $250,000. But the amount doesn’t matter. They are shining a light on the problem. Right now, of all the money collected, less than 4% goes to childhood cancer research.
That needs to change!!!!
Again, thank you Amazon!!!
That needs to change!!!!
Again, thank you Amazon!!!
Thread
Thread Starter
Forum
Replies
Last Post