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Why DHL is never going to make it in the US
I was walking through the DHL CVG hub night before last. They were having a dog and pony show for Ryan Hunter-Reay's Indy car. I am not a business person. But I am pretty sure that a NASCAR car would have been cheaper to sponsor and had better exposure. FEDEX and UPS sponsor a NASCAR driver DHL never has.
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That's ridiculous!!! The idea that having an Indy car instead of a Nascar car, as a reason they can't succeed in the U.S is moronic! They need to work on pilot uniforms. That's what's wrong with their business model.
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I am serious! Every small business owner I know seems to watch NASCAR over INDY car. Why do you think a lot of the INDY car drivers are trying to switch to NASCAR? I watch both types of racing. The FEDEX and UPS NASCAR car's are well covered and obvious when you watch the race. I only spotted the DHL Indy car because it was yellow.
Just my opinion.... |
if a small business owner makes his decisions on shipping needs based on who's faster at turning left for 500 miles needs to examine his business planning skills. I would have thought using product, price, and reliability would be a better plan.
Not for nothing, but FedEx once sponsored formula 1 cars, and the entire CART series prior to NASCAR. That sort of racing has a lot more visibility worldwide. |
Did DHL not walk away from a nearly $10 billion investment in the domestic US market just a few years ago? Next time, bring some real money.
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Originally Posted by Kougarok
(Post 992212)
I am serious! Every small business owner I know seems to watch NASCAR over INDY car. Why do you think a lot of the INDY car drivers are trying to switch to NASCAR? I watch both types of racing. The FEDEX and UPS NASCAR car's are well covered and obvious when you watch the race. I only spotted the DHL Indy car because it was yellow.
Just my opinion.... |
Originally Posted by Deespatcher
(Post 992240)
if a small business owner makes his decisions on shipping needs based on who's faster at turning left for 500 miles needs to examine his business planning skills. I would have thought using product, price, and reliability would be a better plan.
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The Indy car is a silly drop in the bucket in the grand scheme of colossal blunders that DHL has made in the past decade.
Of course DHL's current customers can only ship into and out of the U. S. and clearly very few international customers give a hoot about Indy cars when they have had a hugely successful Formula 1 series for decades. So the couple of hundred thousand dollars wasted there is nuthin'. The billions they wasted on the Airborne disaster, the Wilmington move, the firing of their loyal and long term courier employees, the abandonment of their 300 million dollar computerized sort facility in CVG (since reopened), their 120 million dollar purchase of Astar Air Cargo (now down to 8 - 40+ year old DC-8's), and the courtship of their competitor, UPS to take over their domestic air deliveries are but a few of the bonehead moves that have propelled the once proud DHL brand from the gold standard priority delivery service from the 1970's to the has-been joke of the 21st century. 8 |
Originally Posted by DC8DRIVER
(Post 992364)
The Indy car is a silly drop in the bucket in the grand scheme of colossal blunders that DHL has made in the past decade.
Of course DHL's current customers can only ship into and out of the U. S. and clearly very few international customers give a hoot about Indy cars when they have had a hugely successful Formula 1 series for decades. So the couple of hundred thousand dollars wasted there is nuthin'. The billions they wasted on the Airborne disaster, the Wilmington move, the firing of their loyal and long term courier employees, the abandonment of their 300 million dollar computerized sort facility in CVG (since reopened), their 120 million dollar purchase of Astar Air Cargo (now down to 8 - 40+ year old DC-8's), and the courtship of their competitor, UPS to take over their domestic air deliveries are but a few of the bonehead moves that have propelled the once proud DHL brand from the gold standard priority delivery service from the 1970's to the has-been joke of the 21st century. 8 |
DHL. We take the "Logic" out of Logistics!
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