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Airbus to rebrand C-Series

Quote:

Airbus SE plans to cap its takeover of the Bombardier Inc. C Series jetliner by scrapping the Canadian plane’s 14-year-old branding, people familiar with the plan said.

Among the names under consideration for a plane in which Bombardier invested more than $6 billion is “A200,” according to the people, who asked not to be identified as no decision has been made. The designations A210 and A230 would be applied to the CS100 and CS300 variants, respectively.

Rebranding the jet, which would slot in below Airbus’s A320-family narrow-bodies, would help fold it into the European company’s lineup and provide some reassurance to potential buyers about its long-term future, the people said. The change is likely to be announced soon after the purchase of a controlling stake closes, potentially in time for the Farnborough Air Show in July.

SOURCE:
https://www.bloomberg.com/news/artic...bus-after-deal

That’s actually a smart marketing move. Bombardier will always have the regional stigma associated with it that would have affected the future orders of the airframe.

Quote:

Originally Posted by SonicFlyer (Post 2582140)

SOURCE:
https://www.bloomberg.com/news/artic...bus-after-deal

Should name it the BD-88, BD for BombarDier, and 88% for the discount.

Quote:

Originally Posted by Mesabah (Post 2582478)

Should name it the BD-88, BD for BombarDier, and 88% for the discount.

Then people can call it the "Bad Dog."