Deltalina's New Safety Video
#1
Deltalina's New Safety Video
There must be something wrong with me because I watched this safety video several times. I was mesmerized by her finger wagging at me telling me there's no smoking on Delta flights. The captain looked a little uncomfortable though. Wonder why?
From Associated Press:
ATLANTA — Before YouTube, Katherine Lee was just another pretty flight attendant who worked for the nation's third-largest airline.
In April, up to 80 million Delta Air Lines passengers worldwide will know her as the face of Delta's newest safety video, in which Lee walks fliers through government-mandated safety instructions with a smile and a naughty-looking wag of the finger.
The video — which you can see at http://youtube.com/watch?v=MgpzUo_kbFY — generated a buzz after being posted on the Atlanta-based airline's corporate blog and YouTube. Admirers have nicknamed Lee "Deltalina," a reference to Angelina Jolie, whom they say she resembles.
"The main focus is to get our customers' attention and make sure they know what to do in the event of an emergency ... adding bits of humor and unexpected twists to something pretty standard," says Chris Babb, a Delta product manager in charge of producing the video.
Along with mandatory Federal Aviation Administration safety instructions (seat belts, oxygen masks and the like), the video has a driving beat on the soundtrack and in one spot includes a computerized sparkle on the teeth of a male flight attendant demonstrating a life vest.
There's also the finger wag — halfway through the ½-minute video, Lee playfully wags a long finger at the camera while instructing that "Smoking ... is not allowed, on any Delta flight."
"I hope they are holding classes for all ... FAs (flight attendants) on how to do the finger-wag," one viewer wrote on the Internet airline forum FlyerTalk.
Every few years, airlines typically refresh safety videos, which may be used in place of having crew members perform a safety demonstration on a flight. Babb said the airline considered many different styles of videos, including a popular animated safety video by Virgin Atlantic, but in the end opted to have a version in which a Delta employee spoke directly to the audience.
Deborah Cohn, associate professor of marketing at Touro College in New York, said Delta's video may have more staying power with passengers than regular airline safety videos but thought the video's "edgy" music, could make passengers jittery.
"It really captures your attention — the woman in the video is beautiful and you can't take your eyes off her," she said.
David Stempler, president of the passenger advocacy group Air Travelers Association, said "anything to make it more lively is going to get passengers' attention."
ATLANTA — Before YouTube, Katherine Lee was just another pretty flight attendant who worked for the nation's third-largest airline.
In April, up to 80 million Delta Air Lines passengers worldwide will know her as the face of Delta's newest safety video, in which Lee walks fliers through government-mandated safety instructions with a smile and a naughty-looking wag of the finger.
The video — which you can see at http://youtube.com/watch?v=MgpzUo_kbFY — generated a buzz after being posted on the Atlanta-based airline's corporate blog and YouTube. Admirers have nicknamed Lee "Deltalina," a reference to Angelina Jolie, whom they say she resembles.
"The main focus is to get our customers' attention and make sure they know what to do in the event of an emergency ... adding bits of humor and unexpected twists to something pretty standard," says Chris Babb, a Delta product manager in charge of producing the video.
Along with mandatory Federal Aviation Administration safety instructions (seat belts, oxygen masks and the like), the video has a driving beat on the soundtrack and in one spot includes a computerized sparkle on the teeth of a male flight attendant demonstrating a life vest.
There's also the finger wag — halfway through the ½-minute video, Lee playfully wags a long finger at the camera while instructing that "Smoking ... is not allowed, on any Delta flight."
"I hope they are holding classes for all ... FAs (flight attendants) on how to do the finger-wag," one viewer wrote on the Internet airline forum FlyerTalk.
Every few years, airlines typically refresh safety videos, which may be used in place of having crew members perform a safety demonstration on a flight. Babb said the airline considered many different styles of videos, including a popular animated safety video by Virgin Atlantic, but in the end opted to have a version in which a Delta employee spoke directly to the audience.
Deborah Cohn, associate professor of marketing at Touro College in New York, said Delta's video may have more staying power with passengers than regular airline safety videos but thought the video's "edgy" music, could make passengers jittery.
"It really captures your attention — the woman in the video is beautiful and you can't take your eyes off her," she said.
David Stempler, president of the passenger advocacy group Air Travelers Association, said "anything to make it more lively is going to get passengers' attention."
#3
Gets Weekends Off
Joined APC: Jan 2007
Position: west coast wannabe
Posts: 815
Some airline doesn't care much about how their employee look, but that isn't how we work around here... I'm surprised we didn't find a southern belle to do the demo.
Now if we can get a good looking female CA to do the preface, that'd be cool!
Now if we can get a good looking female CA to do the preface, that'd be cool!
#4
Gets Weekends Off
Joined APC: Oct 2005
Position: MD-11 FO
Posts: 2,180
Of course we all can't forget Continental's around 2000/2001 or so. Right after Gordo's speech, you had that lovely lady with the "napkin" and "Peter Pan hat." She was quite infamous if memory serves.
#5
#6
Gets Weekends Off
Joined APC: Jan 2007
Position: west coast wannabe
Posts: 815
#7
Too funny.
She is one of the flight attendents they used to teach some of our classes during Indoc...I must say they boys paid much more attention than they would have with BB teaching the class. No offense intended to BB.
I also must say I feel they could have done a better job with choosing the Captain. Come on he's only mildly attractive, not up to the bombshell level of the FA. Hook the sisters up with some eye candy too!
She is one of the flight attendents they used to teach some of our classes during Indoc...I must say they boys paid much more attention than they would have with BB teaching the class. No offense intended to BB.
I also must say I feel they could have done a better job with choosing the Captain. Come on he's only mildly attractive, not up to the bombshell level of the FA. Hook the sisters up with some eye candy too!
#8
HOSED BY PBS AGAIN
Joined APC: Mar 2005
Posts: 1,713
All I saw was huge lips moving...................... And the CA making the opening announcement..........yeah, right???? We cut our announcement down to around two minutes because the passengers never pay attention and it was way too long. Can you imagine now having to do that announcement in spanish too? It'll be almost NINE minutes long!!! I can see the delays at the end of the runway already. This is going to be interesting.
#10
That's "Popeye" Doyle. He's the Atlanta Chief Pilot. What, men in somewhat powerful positions don't do it for you?
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