Airfares
 

Airfares on sale now! Fly LAX - LGW round trip on NWA for only $147.00!


Gate agent showed me this yesterday (3/5) while waiting for our flight. It's about $200 cheaper than going LAX - DTW r/t.

This is total madness!

This is obviously well below what it costs NWA to operate this flight. This is like Walmart buying something for $10 and selling it for $3. They then ask their employees to take pay cuts and concessions to make up for the $7 loss. Until airlines start charging what it costs to operate a flight plus a little profit things will continue to get worse. But as soon as fares are reasonably priced, some LCC will zoom into town and offer $19 fares to anywhere. A vicious cycle of stupidity and incompetence. NWA employees ought to be mad as hell at this example. Unbelievable!!!

Is this an introductory fare??? I can't find anyone flying direct service from LAX to Gatwick. Perhaps the NWA marketing department has broke out the maps and darts. I hope the rank and file employees of NWA get wind of this. :mad:

What a great business plan the airlines use now a days. As fuel costs increase, decrease the airfares. Those execs sure are smart.

Typical marketing ploy... only 1 or 2 seats at that price.

British Airways I believe started this "introductory" sale. They do a non-stop.
I truely hope NWA is selling ONE seat only! If not....

Sell at a loss, and make it up with volume
 

Smells like a classic "bait-and-switch" ploy.

Or maybe it's a "loss leader" such as department stores use to get customers into the building. Once on the line with a reservations clerk, customers will surely buy several high-priced tickets to other destinations. :rolleyes:

It is just simple when you can't manage an airline properly when the fuel price jumps through the roof. Bankrupt the airline through inept management then wring the necks of labor to subsidize the high fuel price. I must not forget, also create mechanizims to continue the high cost structure in executive compensation, retirement and reward for not bailing out of a rusted out hulk of an airline shell. The more this goes on, the more it will cost the competition and yes, even the LCC's will fail from this recipie for destruction of the entire industry.

Sad, but true!!!!

It's funny how you pilots all think that management is at fault for the downturn of the aviation industry and the depression of wages that come along with it. All you say is "management sucks, management doesn't know what they're doing, it's all their fault...pay us 200,000 even though the airline can't afford it." The bottom line is this, passengers want cheap, direct service, without the frills. That's the name of the game. Add to that record high fuel prices and something has to give; and in an industry with cost structure mostly in labor, any guesses on what is going to give? Listen folks, you're beating a dead horse. The glitz and glamour of aviation is a thing of the past. Get used to it.

All I'm saying is that we need to raise the $ of airfares. The $ of tickets are so out of control. Airlines are having 80-85 % load factors (record highs), by yet loosing money (no yield.....DUH). Saw JB put tickets on sale today......Did'nt the CEO just say he needs to "Squeeze $5-$10 out of ever pax.

Total madness:eek: