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Old 04-06-2012, 12:13 PM
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Default DOT Approves New MDW-CUN Service

Parent Southwest Airlines announced Thursday that the U.S. Department of Transportation had awarded a Chicago-Cancun, Mexico, route to AirTran Airways.
AirTran and Frontier in January had sought the route, with AirTran planning to fly from Midway Airport and Frontier proposing to fly from O'Hare International Airport.
With U.S. approval, AirTran just needs Mexican government approval to proceed with the service, scheduled to begin June 3 subject to that okay.
"We are excited to offer all AirTran Airways Customers this new opportunity to travel to Mexico," said Bob Jordan, Southwest executive vice president and chief commercial officer and AirTran Airways president.
"The additional international service to Cancun is a great example of how customers are already realizing the benefits of Southwest's acquisition of AirTran," Jordan said.
The DOT had issued a preliminary order in March giving AirTran the route, and made that decision final Thursday. Frontier was given backup authority.
The route became available under the U.S.-Mexico bilateral after U.S. carrier USA 3000 Airlines told DOT that it would end its U.S.-Mexico services on Jan. 30.
Here's the DOT justification from its March 16 show-cause order:
"We tentatively determine that AirTran's service proposal would provide greater public benefits in terms of scheduled capacity and enhanced competition in the Chicago-Cancun market, and that a selection of AirTran would result in certain market structure benefits that would not be available with a selection of Frontier. "Specifically, we tentatively find that, while Frontier's proposal relies on larger aircraft than that proposed by AirTran, AirTran's proposal would inject more capacity into the market for scheduled service given that much of Frontier's capacity will be used to fulfill its contract with Apple Vacations to provide the charter services previously performed by USA 3000 on the route. The record demonstrates that only a portion of Frontier's capacity would be available for sale as scheduled service and Frontier has not demonstrated otherwise.
"We have considered Frontier's argument that it should not be "penalized" for its Chicago-Cancun charter service; however, we do not agree that we can or should overlook the fact that, in essence, only a portion of Frontier's service proposal would require the scheduled authority at issue here. The Agreement does not limit the number of U.S. carriers that may provide charters in the U.S.-Mexico market; only three carriers, however, may provide scheduled service in the Chicago-Cancun market. Therefore, we tentatively find that the interests of the traveling public would be diminished if we were to forgo the opportunity to put a carrier into the market whose capacity would be devoted entirely to offering scheduled service, especially when it would be in addition to the charter service that Frontier has already begun and can continue to provide. We have also considered the potential benefits that might be derived from Frontier's proposed interline connections which would be sold as scheduled service if Frontier were selected, but we tentatively find that any potential traffic would represent a very small portion of Frontier's overall capacity and would not outweigh the benefits of AirTran's larger scheduled service capacity.

"We tentatively conclude that selection of AirTran's proposal would also provide important Chicago-Cancun service and market structure benefits that would not be available if we were to choose Frontier. AirTran would restore nonstop Chicago-Cancun service from Midway and a structurally advantageous Chicago-Cancun alternative that the public previously enjoyed. As a result of our last carrier selection proceeding involving the Chicago-Cancun market, the public enjoyed the service and market structure benefits of having two legacy carriers competing at O'Hare, with a lower cost carrier serving from Midway. We tentatively conclude that restoring those benefits through our selection of AirTran would provide the greatest service and travel options for the public and, therefore, best maximize the public benefits in this highly restrictive and sought-after market.
"Finally, while AirTran places much emphasis on the benefits that might be anticipated from its merger with Southwest, our tentative decision is based on AirTran's service proposal as it will be implemented in the near-term and not on any alleged future benefits that may be derived through integration with Southwest's operations. Even without the benefit of Southwest's network, we tentatively find that the proposed capacity, service, and market-structure benefits of AirTran's proposal outweigh the Frontier proposal."
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Old 04-06-2012, 01:01 PM
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When Southwest takes over the route from AirTran, they can make another press release that Southwest is starting MDW-CUN, too!
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Old 04-06-2012, 02:06 PM
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Originally Posted by 80ktsClamp View Post
When Southwest takes over the route from AirTran, they can make another press release that Southwest is starting MDW-CUN, too!
What is your point? Are they not supposed announce new city pairs? You cannot find SWA flights on Orbitz or Priceline or any other ticket brokerage sites. So yes, they most likely will put out another press release when SWA takes over the route so people will actually know that the service is available. It is called marketing.

Last edited by CRJAV8OR; 04-06-2012 at 02:20 PM.
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Old 04-06-2012, 02:29 PM
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Originally Posted by CRJAV8OR View Post
What is your point? Are they not supposed announce new city pairs? You cannot find SWA flights on Orbitz or Priceline or any other ticket brokerage sites. So yes, they most likely will put out another press release when SWA takes over the route so people will actually know that the service is available. It is called marketing.
Betcha that presser won't announce the end of first class service or (and I'll even go out on a limb here) the retraction of baggage fees... yes, I said that they will not announce that they will stop charging bag fees..

Have at it boys.
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Old 04-06-2012, 03:35 PM
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Originally Posted by tsquare View Post
won't announce the end of first class service or (and I'll even go out on a limb here) the retraction of baggage fees...
Wrong again, they have already announced both things that you hypothesize they will not announce.

Southwest has stated that they intend to eliminate AirTran Business Class once the merger is complete and transition Airtran's fleet to Southwest's single class of service.
Air Tran ratings, baggage fees and fares - TripAdvisor

One clear effect of the deal: the eventual end of AirTran’s checked luggage fees. Southwest doesn’t charge for the first two bags.
Southwest hasn’t said when the policy takes effect for AirTran operations, but when it does it will mean an instant savings of at least $40 round-trip for those who check luggage -- assuming fares aren’t boosted to offset it. Atlanta giant Delta Air Lines, which like most carriers also charges a separate fee for bag check, hasn’t said how it will respond.
‘Southwest Effect' may be mixed in AirTran deal *| ajc.com
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Old 04-06-2012, 03:51 PM
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Cold one says that bag fees will start as soon as they can figure out a way to save face. That, or GKelly truly is satisfied with seeing meager margins at LUV... but I'll betcha the shareholders won't take kindly to his leaving several hundred million dollars on the table... In the business world, it's all about earnings.. even in THIS retarded industry.

Personally I hope they never start charging bag fees, because that makes it all the more easy to "compete" with them..
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Old 04-06-2012, 04:27 PM
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Originally Posted by tsquare View Post
Cold one says that bag fees will start as soon as they can figure out a way to save face. That, or GKelly truly is satisfied with seeing meager margins at LUV... but I'll betcha the shareholders won't take kindly to his leaving several hundred million dollars on the table... In the business world, it's all about earnings.. even in THIS retarded industry.

Personally I hope they never start charging bag fees, because that makes it all the more easy to "compete" with them..
Why can't you just admit it when you are wrong? You state they won't announce the end of first class and the end of bag fees at AirTran and I show you that they have in fact announced to the press both of these things.

What you also fail to realize is that SWA sees not charging bag fees as a way to generate more revenue in the long run through increased market share.

By Kelly's calculations, Southwest has grabbed nearly $1 billion in annual market share — thanks in large part to people avoiding bag fees.
"We're beating the pants off everybody in terms of our revenue production," Kelly said. "We have fewer seats offered every day, and we're carrying more passengers. We're defying gravity."


Gary Kelly Southwest Airlines | Southwest Airlines chief is flying high - Los Angeles Times
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Old 04-06-2012, 04:55 PM
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Originally Posted by CRJAV8OR View Post
Why can't you just admit it when you are wrong? You state they won't announce the end of first class and the end of bag fees at AirTran and I show you that they have in fact announced to the press both of these things.

What you also fail to realize is that SWA sees not charging bag fees as a way to generate more revenue in the long run through increased market share.

By Kelly's calculations, Southwest has grabbed nearly $1 billion in annual market share — thanks in large part to people avoiding bag fees.
"We're beating the pants off everybody in terms of our revenue production," Kelly said. "We have fewer seats offered every day, and we're carrying more passengers. We're defying gravity."


Gary Kelly Southwest Airlines | Southwest Airlines chief is flying high - Los Angeles Times
Defying gravity-LOL. He has already stated that costs are going through the roof and that he will need to find ways to generate more revenue. 100 bucks says GK will start charging bag fees in 2 years. The growth is over.
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Old 04-06-2012, 05:09 PM
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Originally Posted by Columbia View Post
Defying gravity-LOL. He has already stated that costs are going through the roof and that he will need to find ways to generate more revenue. 100 bucks says GK will start charging bag fees in 2 years. The growth is over.
Unless they panic and start long haul thinking they can export their "magic" and culture or whatever. When they do that, the legacies will respond so severely their entire business model will be at risk. Large LCC's into long haul will not be tolerated and will be met with a massive response they will not be able to handle. Guaranteed.
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Old 04-06-2012, 05:20 PM
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Is this the way GK 'Defies Gravity'??

Southwest CFO says first-quarter loss likely, cites fuel costs | ATWOnline

Was it a Talking Heads song, that had that line, "Gravity gets me down..."

Someone may want to send GK a You Tube vid. on that one! (and maybe a new kitten)

Anyone remember what killed People Express?
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