swamp

He sure is quiet.. That or he is too busy reading and commenting on the 50 topics about pinnacle...

Imapilot2

and how those low life's over there should be smart like him and "move up" to the better jobs

BoredwLife

So what is it with this airline? Why do so many of you seem to take joy in them struggling or possibly going under?

Have you ever been on Virgin? I have and while the market for their product is small, damn am I impressed. They do it right, treat you like gold, and are extremely friendly.

Is it cause Branson is English and successful? British invasion fears?

Maybe its cause I work for NK and while we continue to make money hand over fist, I am never proud of the product we offer.

I want virgin to survive. I want to see if someone can bring some class back to the industry.

Fins Up

If you ever have to write anything professionally, I suggest having it proofread by somebody else.

TurboDVR42

Thanks for the heads up

Moby Dick

I think you've hit on the problem for VX. Their market is small. Too small to make money without large cash infusions from Branson. My take is that the whole operation was envisioned as a feeder for Atlantic and an attempt to break into the largest passenger market in the world.

However, I think they missed the mark by emphasizing style over economy. The average US passenger is more sensitive to price vs perks with the notable exception of mileage plans.

The markets VX keeps trying to crack are mileage plan fortresses with extremely loyal customers. They may ride VX once, but they will stick with their gold status. And the non-mileage people look for pricing....period.

Xbone

“Open Skies”, and a different US election result, is probably Branson’s end game for VA. A Romney win would have insured its passage, with Branson’s lobbying efforts.

atooraya

Which is why Virgin announced status matches for AA and UAL statuses:
Virgin America launches frequent flyer status match program - Pack Up - Boston.com

They're also now allowing people to use their points on Hawaiian

RJtrashPilot

I didn't realize Romney was in the insurance business, too.

RJtrashPilot

The way this news is being spun internally is that while the operation is profitable and will be in the 4th quarter and solidly profitable for full year 2013, the net corporate loss is due to paying off investors. They keep telling us "the investors are definitely getting their money out of us".

I don't know whether I buy that or not. I'm still on the fence and don't know what to believe. It's easy to make the numbers look however they want since the company is privately held. I want to believe them. However, this is my 3rd airline and I've been lied to my entire career and have been trained to not trust what management says. But, this is a different company and (at least on the surface) they seem to legitimately try to do things differently here when it comes to management/labor relations, especially in terms of communication. But my ultimate fear, which I can't shake out of my head, is that this may be a case of "keep the cattle grazing until it's time to go to the slaughter house". I hope I'm wrong.