JoeyMeatballs

NEW YORK (June 9) - A number of major airlines rolled back a weekend fare increase Monday, the first time in more than half a dozen attempts that a widespread price hike failed to take hold across the struggling industry.

Turbulence in the Skies
Continental AirlinesDavid J. Phillip, AP

After the nation's top airlines raised roundtrip fares by $20 heading into the weekend, Continental Airlines Inc. rolled back the increase, putting pressure on its competitors to do the same.
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Carriers declined to say whether the shift signaled concerns about falling customer demand. Still, the decision served as a reminder that passengers - many reeling from financial worries of their own - may be nearing a tipping point in terms of how much they will pay to fly.

"This could be the first sign that demand is softening," said Graeme Wallace, chief technology officer of airfare research site FareCompare.com. "Up until now, the (airlines') statements have been that they expect demand to stay high."

AMR Corp.'s American Airlines launched the $20 roundtrip increases across much of its domestic network Saturday. That move was quickly matched by many of its closest competitors, including UAL Corp.'s United Airlines and Delta Air Lines Inc.

Continental Airlines Inc. was among the carriers that matched the increase over the weekend, but it rolled back the higher prices Monday morning, putting pressure on other carriers to do the same.

Spokeswoman Julie King said the Houston carrier rescinded the increase "for competitive reasons."

Carriers are prohibited from collectively agreeing to raise or lower fares, but nothing stops them from following a rival's lead. As a result, most major airlines tend to jockey for position when filing fares to a central booking system, which is updated three times daily.

Airlines have been scrambling to cut costs and increase revenue as jet fuel prices have soared 77 percent in the past year.

A number of airlines recently laid out sweeping plans to cut jobs, slash flights and ground dozens of less efficient planes. Carriers hope they can push fares even higher by reducing the number of available seats in the air.

The industry has been generally successful in raising prices and fuel surcharges in recent months.

Twelve out of 17 increases have taken hold since the start of the year, with six of the successful increases coming in just the last two months, according to a FareCompare tally.

Because the airline industry is so price-sensitive, carriers typically keep airfare increases in place only if competitors match the prices on the same routes. That has prompted airlines to look for other ways to boost revenue.

American, the biggest U.S. carrier, last month raised the stakes when it became the first major carrier to say it would start charging some fliers $15 to check the first bag. The Fort Worth, Texas-based airline also raised a number of other charges.

"Even when we raised fees a couple of weeks ago, we said that wasn't the only thing we were doing, that we would still be trying to recoup fuel costs through fare increases," spokesman Tim Wagner said. "The (fuel cost) increase is so incredible, we have to find a way to pass it on."

American's new baggage charge is scheduled to take effect on tickets bought on or after June 15. The carrier last week said the $15 fee would affect fewer than one in four customers this summer and won't lengthen lines at boarding gates.

Other major carriers, many of which already charge to check a second bag, have not said they will begin charging passengers to stow a first bag in the cargo hold, although they are not ruling it out either.

"We are still studying that very carefully," said Robin Urbanski, spokeswoman for Chicago-based United, the No. 2 U.S. carrier.

Associated Press Writer Schuyler Dixon in Dallas contributed to this report.

The Juice

Planes seem pretty full to me still. 4 flights in last 3 days and had to ride the jump 3 of the 4 times (thanks Skywest for the rides) .

Industry is crazy.

Superpilot92

airlines are rediculous, the planes are full and they are parking more planes yet wont raise tickets further?

Salukipilot4590

I love this industry....if only I wasnt actualy living this nightmare...

BZNpilot248

Maybe airline execs smell blood in the next contract negotiations along with the sweet smell of a govt. bailout check?

fosters

The seats that are full today were sold months ago. I read an article (might have been this one) that said the current fare hikes mostly will effect ticket prices sold in October or later.

ToiletDuck

I've been told the airlines sold most of their summer tickets prior to the fuel increases. This has caused a large issue for them. We might not see the benefits of higher ticket prices for a little while.

flynavyj

have a feeling that either the individuals will continue to pay the higher prices, or....they won't. If the latter happens, the companies will bail on the idea of charging more for the ticket, will go extinct, there will be less competition, and the prices will increase anyway, and the people will have the same choice again, pay the higher fare, or don't travel, and watch the other company go out of business. Right now, i'd say the government isn't going to start bailing out airlines, if it gets down to only a couple major airlines left, i could see that, but at this point, i think they'd just let them have bankruptcy protection, reorganize, cut the muscle out (all the fat has been trimmed) and eventually recover as the economy does.

TBucket

We might not ever see any benefits of higher ticket prices if the airlines don't, ya know, raise them for more than a couple days.