I'd like to see all car dealers double their price- it would be good for them. Might benefit me directly, I get me cars for free (employee perk). Nah! One of them, probably an import at that, wouldn't play along. Not true- just an analogy.

If prices were doubled it would reduce a lot of my stress- I'd drive more and farther both. I wouldn't have to think about it at all.

My business is not in business to keep anybody else's business profitable or "revenue" positive. As I've said before- the value is in the transaction- What is that seat worth to me on Thursday the 17th? On the 15th or the
23rd? Nothing. But on the 17th-$320. Not $380. More than $180. If the market can take $380, charge, I'll go without. If you charge $180, you've left money on the table. Ah, yield management. If you can make the money you need selling high and flying half-full- well that business model works.

But I promise if you price it right, even I'll play along.

In any case- have good holidays and safe trips.

But wait, then everybody starts charging the same price. Now customer choice is based on service....that's another thread (been done before too).