I like the "do some easy stuff" thing. My intro flights went like this:
Show them the preflight.
Get in, give em' the safety brief.
Fire up, offer to let them taxi.
Runup
Let them do the takeoff with me.
Once at cruise, point out what the instruments are telling me
Outside, show them some prominent landmarks
Let them do some straight and level, climbs and some turns
Ask if there is anything they'd like to do or demonstrate (at this point some ask about manuevers. If they're doing well, I might do a steep turn, maybe slow flight but never a full stall)
Back to the airport for a fullstop.
Talk through all of it, laymen's terms. Try and include them in what's going on. From time to time I'd get somebody that just wanted to see what a small plane was like, see their house, etc. I never really did two intro flights the same but the gouge above was a good starting point.