Why does Execjet(now NJ) use Execjet callsign?

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From what I know and correct me if I am wrong, Executive Jet is now part of Netjets. How long ago did NJ take over Execjet, and why do they still use the callsign execjet?
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NetJets used to be called Executive Jet (EJA). They changed their name.

NetJets bought an aircraft management company and renamed it Executive Jet Management (EJM)

EJM uses the call sign "JetSpeed"
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I think you're confusing our former name "Executive Jet" with our aircraft management division "Executive Jet management".

The story I heard and please correct me if I'm wrong....... the media would always referred to an accident/incident involving a biz jet as an executive jet. For example "an executive jet overshot the runway at ______ airport". So the name was changed to NetJets, most likely to avoid/prevent confusion.
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I am LAX based and I hear private jets all the time using the callsign "execjet". Who is that? Thats not NJ is it?
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Quote: I am LAX based and I hear private jets all the time using the callsign "execjet". Who is that? Thats not NJ is it?
Yes it is.

NetJets uses ExecJet and the 3 numbers in the tail number

N210QS = ExecJet210
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Quote: I am LAX based and I hear private jets all the time using the callsign "execjet". Who is that? Thats not NJ is it?
FlightAware > Live Flight Tracker > Airborne Aircraft Fleet > Netjets Aviation, Inc. "Execjet" (Columbus, OH) (EJA)
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Executive Jet Aviation by NetJets was our former brand name. Due to Owner perception confusion every time an "executive Jet" crashed (some thought it was us) the name was changed around 2001 to NetJets Aviation.

The Operating Certificate still required us to use the callsign "ExecJet" on the radio as it was never changed.

Too much paperwork.

And just to make things confusing...

EJM (Executive Jet Management) = JetSpeed.

NJI (G-Strings) = NXXXQS

NJLA (Boeings) = I have no idea... do they fly?

NJA (NetJets) = Flying international except to Canada is NXXXQS.
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Quote: Executive Jet Aviation by NetJets was our former brand name. Due to Owner perception confusion every time an "executive Jet" crashed (some thought it was us) the name was changed around 2001 to NetJets Aviation.

The Operating Certificate still required us to use the callsign "ExecJet" on the radio as it was never changed.

Too much paperwork.
Mostly right.

EJA was the company name. NetJets was the program name. Owners and the media could not tell the difference. In one trade magazine they actually referred to NetJets and Executive Jet as competitors! In order to eliminate (some of) this confusion the company name was rebranded as the program name. NetJets kept the call sign partly for historical reasons and partly to keep it from being used by another company. The same reason holds true for why EJM still uses the "Executive Jet" moniker. If it had been changed to "NetJets Management" another company could have assumed the EJ company name.
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All 2 of our Boeings use N1XXQS as well. I don't know their exact numbers.
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Last night around 0350Z, there was a callsign "Executive Jet 333" checking on from Oakland Center to LA Center. Was that a NetJets aircraft or do they always shorten the callsign to "Exec Jet"? I only heard the controllers communications and didn't switch over to VHF to hear the aircraft check in with LA.

USMCFLYR
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