Quote:
Originally Posted by FLYLOW22
Executive Jet Aviation by NetJets was our former brand name. Due to Owner perception confusion every time an "executive Jet" crashed (some thought it was us) the name was changed around 2001 to NetJets Aviation.
The Operating Certificate still required us to use the callsign "ExecJet" on the radio as it was never changed.
Too much paperwork.
Mostly right.
EJA was the company name. NetJets was the program name. Owners and the media could not tell the difference. In one trade magazine they actually referred to NetJets and Executive Jet as competitors! In order to eliminate (some of) this confusion the company name was rebranded as the program name. NetJets kept the call sign partly for historical reasons and partly to keep it from being used by another company. The same reason holds true for why EJM still uses the "Executive Jet" moniker. If it had been changed to "NetJets Management" another company could have assumed the EJ company name.