Historically on the LUAL side you could not ride in first class wearing jeans, shorts, t-shirts or tennis shoes. In fact once upon a time you had to dress in your church clothes to ride up front. I was riding in first class on a 767-400(NICE BTW) from HNL-EWR last week. There was a family of 4 pass travelers riding first class and all were wearing the clothes described above. They all looked like they came straight from the beach to the plane. Was that considered acceptable at LCAL before and is it acceptable now at the new U?

Lifted the following from:
CCS----> Flying Together----> Travel
(Sorry in advance for the crappy formatting)

Pass Travel Attire
updated oct 2011
overview
Dress attire for pass riders traveling space-available or positive-space should always meet or exceed the casual standards outlined in this policy. in general, casual attire refers to clothing that is appropriate for the local environment, allows you to feel comfortable while pass travel- ing, yet looks neat and professional.
co-workers from united and continental will enjoy the following relaxed dress code when pass traveling on all united and continental flights and in all classes of service, system-wide:
Pass riders’ overall appearance should be well-groomed, neat, clean and in good taste.
attire should be respectful of fellow revenue passengers, co-workers and pass riders.
Pass riders may wear denim attire (such as jeans), shorts that are no more than three inches above the knee and athletic shoes.
the following attire is unacceptable in any cabin but is not limited to: any attire that reveals a midriff attire that reveals any type of undergarments attire that is designated as sleepwear, underwear or swim attire Mini skirts
shorts that are more than three inches above the knee when in a standing position
Form-fitting lycra/spandex tops, pants and dresses attire that has offensive and/or derogatory terminology or graphics attire that is excessively dirty or has holes/tears any attire that is provocative, inappropriately revealing, or see-through Bare feet Beach-type, rubber flip-flops
all co-workers, retirees, and early-out participants are responsible to ensure that all of their pass riders are dressed appropriately for pass travel on united and continental flights. all pass riders are required to adhere to the Pass travel attire policy or the pass riders will be denied boarding, even at an en-route stopover. once a pass rider is boarded on the aircraft, it is inappropriate to change into unacceptable attire.
For questions about this document, contact [email protected] 1
Working TogeTher guidelines
Focusing on the Future, Delivering toDay
Pass Travel Attire
updated oct 2011
continued
these guidelines are not intended to be all-inclusive, but rather should help set the general parameters for appropriate attire. Pass riders should use good judgment and common sense about items not specifically addressed. if you are uncertain about what is acceptable attire for pass travel, please ask your supervisor or your human resources partner.

Non revs got in first...... Amazing

I was shocked that we were up front as well.

Obviously depends on where I'm going. But I get in first quite a bit. Probably 25%. Family of 4! Lucky, lucky, lucky. Good deal for them.