Don't fool yourselves into thinking Jeff doesn't get it because he's not doing what you want.
Smisek graduated top of his class at both Princeton and Harvard Law and was a top
securities lawyer at Vinson & Elkins before Bethune recruited him.
Bethune has stated multiple times that he's one of the sharpest people he knows.

He knows exactly what he's doing and that is to fully
take advantage of pilot weaknesses to cut costs via any and all means.
He believes this is viable because the costs we've created through minimal resistance
are minor compared to the savings they've reaped. This has to change.
Basically, he gets it, that we're weak and easily influenced by fear and greed.
It's time we make him get it, absolutely and completely, that we're unbreakable this time.
Then, and only then, will he move on to other cost savings and revenue improvements.