The economy went gangbusters from 03 to 07, this industry was starting a recession in 00 and depression from 01 on. We never got to enjoy the good times because once we were in position 08 happened.

The industry is cursed.

As to CEOs, we have a product, seats and we have a seat inventory. Selling units is selling units and they all have fixed and variable costs, debts and interest and people sometimes in unions sometimes not. We should count ourselves lucky if you have a person who likes aviation verses who was it Ron Allen or Leo that hated pilots with a passion?

I have to be honest, I'm happy our marketing campaign includes airplanes and employees, when I was younger commercials and airports were aircraft focused but for years now it's been these abstract artsy fartsy ads like good goes around or even SWA bag ads and shots of swa employees dancing in downtown that try to ignore the product- air transportation.