Atlantic Southeast & ExpressJet Introduce New Name for Merged Airline - MarketWatch


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A modified icon from the current Atlantic Southeast brand
identity will be used in the SureJet logo.
-- Red is a color that denotes strength and boldness, characteristics
that the people of our combined airline personify on a daily
basis, and that the airline stands for as it works to become the
world's first super regional carrier.
-- The forward-moving box continues to represent our momentum and
direction as a combined company.
-- The modified curved edge of the box reflects ExpressJet brand
elements.
-- The modified grey bar continues to represent our business partners
we rely on to be successful. The design also reflects ExpressJet
brand elements.