Originally Posted by BassFishr

I'm not buying your analogy. The name is even hard to say phonetically. Why must we even change our name? Atlantic Southeast bought ExpressJet. Should Delta have changed their name, should SouthWest, Pinnacle? Maybe instead of re-branding us every couple years put those resources into improving our airline. Now our name and operation is a joke.
P.S... Delta's name came from their roots of cropdusting in the Louisiana Delta, not urinals. It has meaning and history.