SureJet is just rediculous. What's wrong with something like Atlantic Express? A little bit from two of the best in the regional industry.
The name matters. We have made the claim of being the worlds first "Super Regional". SureJet sounds like a 3 or 4 airplane startup charter company.
Let's face it, if you crap on a plate, it will smell less rancid in 24 hours, but it is still crap, and will always be crap. Sometimes the best thing to do is drop back and punt!