Well for starters, both Airlines had bases at LAX for Delta, XJT a base at ONT as well, and both had hub operations at SLC. We'd like to think we'll fly out there again someday and not pigeon-holed to the Southeast, management has even hinted they feel the same way.

That said, a region-specific name would still be light years ahead of some touchy-feely name like SureJet.