Does it matter if Alaska is or isn't? Every company can price their product as sees fit. However, to complain about our industry making money is wrong when they adhere to business 101. I just had a friend complain about paying 210.00 to fly roundtrip from DFW to CRP. I told him to get in his truck and drive and see how much he saves in costs and time. Not seeing the need and beauty in commercial air travel by the public is some of the problem. Most just don't get it because it is a higher priced disposable product hampered by taxes, legislation and the TSA (actually it's the terrorist fault).