Probably to some extent it is. But the point was that for the vast majority of travelers who are not "HVC's" SWA's ingrained perception of them being the cheapest is simply false and people are starting to finally take notice.

Our HVC network is an ace in the hole for us on this one. First class is another. Crown Rooms are another, and on and on. So even if SWA's "business" traffic is flattening, it doesn't mean ours is falling.

But if it is, then it probably is for everyone and we have to adjust for it. One thing we need to do is a campaign for the coach leisure/super frugal business pax. Yes ticket prices are the most important thing, but there is some degree of loyalty in there as well. Some people fly SWA or JB just because they like how they are treated (SW) or they like getting the best coach product in the industry (JB) or even the close second (VA). We are pretty behind in that regard and IFE is only one part of it. Better legroom, fresher looking interiors and better attitudes from check in to flight to baggage claim are improvements that NEED to happen.

HVC's are great, but we simply can not win in the long run without being among the best for everyone else like we used to be. Coach pax really used to go out of their way to fly DL. Not every single time all the time of course, but many did when they could as long as the fare was close.

Airlines can take the "riff raff" in the back for granted at their own peril if they want to, but we are talking about the vast majority of travelers. Leisure and frugal business travelers. You can run a large successful airline on nothing but that. You can not run a large successful airline only on HVC pax. Not even close.

Besides many HVC's sit in coach a lot anyway. When first is full its full. So buffing our coach offering benefits them too.