August 22, 2011 10:00 AM ET

JetBlue Airways Names Bonny Simi Vice President, Talent

PR Newswire
NEW YORK, Aug. 22, 2011

NEW YORK, Aug. 22, 2011 /PRNewswire/ -- JetBlue Airways JBLU today announced the promotion of Bonny Simi to the newly created position of Vice President, Talent. In this role, Ms. Simi will oversee the value airline's primary asset, its crewmembers, from hiring to skills development and succession management. Ms. Simi will report to Chief People Officer Joanna Geraghty in the airline's hometown of New York City. Prior to this role, Ms. Simi served as JetBlue's Director, Customer Experience and Analysis at its Customer Support Center in Salt Lake City. She is also an EMBRAER 190 captain for JetBlue.
"Bonny brings a rare combination of experiences to this role that will greatly benefit JetBlue crewmembers," Ms. Geraghty said. "Bonny knows the challenges and opportunities an airline career provides, and also knows how to use data to drive crewmember satisfaction and teamwork."
"I look forward to this new challenge," Ms. Simi said. "I believe JetBlue crewmembers are already among the finest in the industry, and the Talent team will be dedicated to making sure they have the right team supporting them, and the best opportunities to grow their career."
Ms. Simi holds degrees from Stanford University and Regis University in communications, human resources, and management. Prior to joining JetBlue in 2003 as a pilot, Ms. Simi flew for United Airlines from 1990 to 2003. Ms. Simi also competed in the 1984, 1988 and 1992 Olympic Games in luge.