I care. I love F1 racing and wish FedEx had stuck with Ferrari (prior to Williams). I guess it got a little pricey to put the logo on the red cars once they started winning again. Schumacher received $25 million from Ferrari as salary but reportedly made close to $100 million annually from endorsements and sponsors.

FedEx cashed in huge in NASCAR though with Hamlin's success last year. I don't follow stock car racing quite as much but every time I happened upon a race flipping channels or saw highlights on ESPN, the FedEx logo(s) got plenty of exposure.

And now there's the new FedEx Cup in golf. Somebody in marketing knows what they're doing. Can't wait for the Superbowl commercials!