I just ran into the same issue with my AME, he still has the same magazines from 1999, so that can't be the reason for the price increase. I put together a quick poll here:
http://www.airlinepilotforums.com/av...a-medical.html
The poll is 2 questions, take the poll and the results update live* here:
Average Cost

*you may have to refresh the page in your browser to see the updates