Originally Posted by
SteveCostello
Could someone define the aviation version of "holding out?"
"Holding out implies offering to the public the carriage of persons or property for hire..."
-- ASA-OEG-C5
http://www.faa.gov/documentLibrary/m...%20120-12A.pdf
"Holding out" in itself is not necessarily the problem. The problem is being identified as a "common carrier" (as opposed to "private carrier") without operating under a proper certificate: 121, 135, etc. "Holding out" is one way to identify someone operating as a "common carrier".
(Just my opinion. Everything I say is probably wrong.)