This is where our marketing team is dropping the ball big time. Going after HVC's is great and we need to do that. But you can not run an airline off of just HVC's. You can, however, run an extremely successful airline off of nothing but coach and leisure passengers. That is the critical part of this we are missing on VA Ave.

We have to be able to compete and win the low fare, leisure passenger. If for any other reason than when times get tough, less business/high yield people fly and many of those that still do suddenly become fare sensitive coach passengers that will only upgrade with miles. We need to focus on competing and winning every passenger because when times get tough (they are already and will get far tougher) we need every passenger we can get. The failed late 90's internet bubble mentality of a first class full of high rollers paying for the whole flight and the back half full of expedia loss leaders sitting with their knees in their faces isn't going to cut it anymore.

Our marketing neglegence and strategic blunders coupled with JB's superior coach product (IFE and especially legroom) are why we aren't winning Boston when we very easily could slug it out and dominate if we so chose.

AmEx Black card slinging power players come and go but fare sensitive coach passengers are the vast majority of your customer base and always will be. Marginalize them at your peril.