Delta wants to sell more than just flights | ajc.com

Delta wants to sell more than just flights
By Kelly Yamanouchi
The Atlanta Journal-Constitution

Delta Air Lines doesn’t want to be just an airline anymore.

It also envisions itself as a retailer, selling extra services for flights through a virtual cash register at your airplane seat and a digital storefront when you book a flight on the airline's website.

What's more, the carrier sees a big opportunity to sell advertising targeting the captive audience of travelers on planes.

For passengers, that could mean an onslaught of sales pitches and advertising throughout the travel experience.