This phrase was included in everything the company put out about the "special event and anouncement" as they put it. I thought it would be a merger/aquisition or something like that. The first time I saw the new paint job was in SLC on an MD-11 and one of our mxs' and I looked for about 45 minutes until we saw the "arrow". He said it looked cool. I told him that on the captain's side of the jet it pointed backwards!
fbh