Having been involved with the HIMS Program for ten years, I can honestly say that the majority think they're totally in control of their drinking. THEY don't have a problem... As Dr. Lynn Hankes says, "this is the only disease that tells you that you don't have a disease."
Going to the Edge of Current Neuroscience of Addiction (1 of 10) - YouTube
Watch it (and the rest of the presentation)- I know Kevin personally and his is quite a journey.