The article actually mentions something about that:

"While United Holdings may tout their most admired status in the airline industry by Fortune, the award is measured by corporate executives, airline executives, boards of directors and industry analysts – basically not the customers and passengers who fly United Holdings."

Jeff's fellow greedheads think he's running a GREAT airline. Hopefully they like it so much they'll be willing to put up some money to keep the airline running, because unfortunately the people who actually make the airline run, the customers, don't agree.