Originally Posted by
Mulva
At some point, LUV may decide to adjust their DEN strategy and align their fares to more closely reflect those in every other market they fly.
Imagine how profitable we'd be if they did that! By my math, we'd be making something on the order of $100,000,000 to $300,000,000 per year in profit if that happened. Southwest is walking a fine line between having us destroy them in the marketplace and facing legal action for predatory pricing. In that light, I suppose I don't blame them for doing the very thing that they were so successful at combating in their early days.