If you can afford to without sacrificing all college fun go ahead and work on your ratings as long as you are having fun. Get a CFI and you know have a flexible part job where you get paid to fly. After college get a real job and see how you like that.
If you still want a flying career and the industry is not in total meltdown, make the decision then.
The hurdle to this plan is that you will have to pay for another 200-ish hours before you can get paid to fly. That's about the cost of a nice motorcycle or jetski.