I live in CA, am a HIGH tax paying resident and frankly, I welcome Virgin America! Not only is it creating job opportunities but it's also bringing the Aviation industry to the West Coast and an attractive city, boosting our state economy AND creating even more jobs for pilots young and old (although from what I've read, the entry requirements will be high so junior guys like my husband won't be benefitting yet for some time). Virgin does things right, as has been evident by their parent company, and their fresh attitude (take a look at their corporate team on their website; young, innovative and inspiring team members as opposed to the typically corrupt CEO of Corporate America - United anyone??). I look forward to seeing their advertising campaigns, AND to being a passenger with them. If part of my tax dollar goes toward improving the state economy, as well as helping to grow a fresh faced company, I say "no problem". I'd rather my dollar goes there than into corrupt "old boys network" pockets!