What? Another Gubmint contract some enterprising Airline CEO Wannabee can get in on? Hey, don't worry, you won't be able to tell any difference... from the article:

"You won’t notice a change. That’s what we want. You’re going to an airport with more options. If you really want to look into it, your biggest change is going to be you’re going to Atlanta and you’re going to spend less money,” he said.
Air Choice One is offering either eight-passenger plans to Memphis. In another option by Air Choice, it would use an 18-seat Jetstream in its second year of service."