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Old 04-19-2012 | 07:03 AM
  #85  
CRJAV8OR
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Originally Posted by scambo1
Generally, I'm not one to jump in on the SW bashing except in fun, but this particular move strikes me as another unforseen reactive (as opposed to proactive) wrinkle in the SWA/AT merger saga.
Are you being serious? Do you genuinely believe SWA is just now realizing that their reservation system was not equipped to handle international destinations? Did it ever occur to you that the plan all along may have been to continue and greatly expand the AirTran international presence while developing the needed IT structure to transfer all flying to the Southwest side in 2015 when the operation will be fully merged? AT is a wholly owned subsidiary with SWA execs at the helm, all profits earned there still belong to SWA, you understand that right? It's not like they are building up a competitor which they will then need to devise a way to poach that market share in the future. If you truly believe that a management team that has been praised for decades as a forward thinking and innovative problem solving unit was blindsided by this very obvious shortcoming in their reservation capability you are fooling yourself. Internal memos have said all along that they are involved in an exhaustive search for the very best product available to carry the company forward. Kelly purposefully obfuscates the true reality until he is ready to announce plans when finalized, just like virtually every other company in business today.

Last edited by johnso29; 04-19-2012 at 08:22 AM.
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