Originally Posted by
Jack Bauer
Understood. Care to take a stab at the other part of the question or you know something you don't want to share? Btw, Alaska is currently making good money with its Hawaii routes. It represents just under 20% of their portfolio but bringing in more than that in revenue/profits. That's why they continue to add flights hand over fist. Will that last as others enter the market. Probably not.
Doubtful. The clientele going to Hawaii probably shops for the cheapest fares regardless of carriers. (in most cases, I'm sure there's still a sliver of brand loyalty)
Alaska is forming it's niche which includes Hawaii mainly from the dismiss of Aloha. With Allegiant, SWA (at some point) entering the market, it could very well become over-saturated. Then again, so is NE to Florida. Who knows.