Originally Posted by
coryk
Doubtful. The clientele going to Hawaii probably shops for the cheapest fares regardless of carriers. (in most cases, I'm sure there's still a sliver of brand loyalty)
Alaska is forming it's niche which includes Hawaii mainly from the dismiss of Aloha. With Allegiant, SWA (at some point) entering the market, it could very well become over-saturated. Then again, so is NE to Florida. Who knows.
I have a source who knows what they are making going to Hawaii and it is good profits (over 30% of their total profits) for the time being. As you say the void left from the departure of Aloha, ATA etc have helped open it up. I agree with your sentiments on future saturation.